Food Packaging Label

The main purpose of a food packaging label:

To provide product indentification such as barcode
To provide consumers with information on the product
To promote food safety
To advertise the product and marketing purpose
To distinguish the product from that of competitors, ie. establishing a branding
It is a legal requirement for food manufacturer to provide informations.

Product Label

Product label serves product indentification purpose to identify type, size, brand, product line, manufacturer and other product-specific information in order to inform the consumer and encourage a purchase.

The product label is therefore the most important marketing tool for a product. It should be attractive and eye catching while at the same time being informative.

The design of a label and the quality of the paper or other materials that are used is of critical importance in promoting the product.

Product labelling has become very important because the customers are much more likely to reject a product which they don’t know how to use.

It should also use proper usage descriptions, storage instructions and various marketing tactics to encourage word of mouth. In essence, research is required while deciding the product labelling design.